To future-proof your business, you need to do more than merely offer high quality and great service. You need to become Ridiculously Easy to Do Business With™.

Ridiculously Easy to Do Business With

Ridiculously Easy to Do Business With

In the pages of this book, you will learn why it’s critically important for you to become Ridiculously Easy for customers or prospects to:

  • Have speedy access to service, answers, response, resolution, and delivery.

  • Understand why speed has become a primary driver for customer choice.

  • Try before they buy—without having to give you their credit card!

  • Customize their order or choose their customer journey.

  • See the price without going through pages of online text or meet with a sales rep.

  • Remember what they are paying for, and why they chose you in the first place.

  • Cancel a subscription, return an item, or change their mind so you can keep the relationship and sell them something else down the road

  • Trust you, the process and others who have shared their buying experience online.

  • Sleep well at night knowing that you have a process to future-proof your customer engagement model.

Early Praise for Ridiculousy Easy to Do Business With

  • "When everything has been hard, we crave EASY. This is a terrific and timely guide to removing obstacles and frustrations that impede purchases."

    Jay Baer, author of The Time to Win: How to Exceed Your Customers’ Need for Speed

  • "David Avrin’s Ridiculously Easy to Do Business With offers a very conversational and practical approach to examining all the touch points along your customers’ journey and how that can translate into differentiating your business from competition to help generate growth."

    Dan Birkenmeier, Eastman Companies

  • "David Avrin's insights on customer experience shine brightly in his latest book, "Ridiculously Easy to Do Business With." He underscores a crucial message: never leave your customers in doubt or concern. This book is filled with innovative concepts that prompt a closer examination of the moments that truly count for your customers and clients."

    Clarissa Bradstock, Any Lab Test Now

  • "David Avrin's 'Ridiculously Easy to Do Business With' is a beacon of insight in the realm of customer service. With a refreshing blend of practicality and common sense, Avrin unveils the magic behind creating exceptional customer experiences. In today's fiercely competitive landscape, where customer service reigns supreme, this book serves as a guiding light for businesses striving to stand out. A compelling and inspiring read for every business owner and manager, it's a must-have resource to empower your team and elevate your customer service game."

    Alan Roberts, Global Hotel Brand Leader, American Airlines Million Miler & Hilton Honors Diamond for Life travel veteran!

  • “My measure of good business advice is whether it intuitively makes sense. The advice in this book does exactly that and I would argue is a must read for all business leaders who know that the competitive battleground is no longer product or price but the experiences you give your customers which drive lifetime value and loyalty.”

    Jonathan Hawkins, CEO, Anthrolytics

  • “If I could only impart one piece of wisdom to any business leader, this is it! Be Ridiculously Easy to Do Business With. Being ridiculously easy to do business with means removing barriers, simplifying processes, and prioritizing customer satisfaction at every touchpoint."

    Bob Kaufman, President, International, XPONENTIAL Health & Wellness Brands

  • “In today’s fiercely competitive landscape, customer experience is an essential competitive differentiator, ‘Ridiculously Easy to Do Business With’ isn’t just a book – it’s a game-changer. David Avrin’s expert breakdown of customer interaction essentials, coupled with practical strategies for building trust and enhancing visibility, makes this a must-have resource for every business leader.”

    Stacy Sherman, Founder & Chief Experience Officer: Doing CX Right®, Speaker, Author, Advisor

  • “Ridiculously Easy to Do Business With is a must read for any business leader looking to maximize the value of their brand by creating consistently excellent customer experiences. I’ve used David’s books over the years to guide and inspire the mentality that I want my team(s) to embrace when they communicate with our customers.”

    Bruce Wirt, Chief Revenue Officer, Telesystem

  • “In ‘Ridiculously Easy to Do Business With,’ David Avrin delivers a masterclass in modern customer engagement that every business leader needs to read. Avrin’s deep dive into the evolving landscape of consumer choices is both eye-opening and essential for any entrepreneur or executive navigating the complexities of today’s marketplace. The customer is the boss, period!”

    Jeffrey Hayzlett, Chairman and Founder of the C-Suite Network, Primetime TV & Podcast Host, Speaker, Author, and Part-Time Cowboy

  • “David Avrin’s ‘Ridiculously Easy to Do Business With’ is a timely reminder that in a world inundated with choices, simplicity and customer-centricity are non-negotiables. A valuable addition to our quest for excellence at IA Business Advisors and The “I” in Team Series.”

    Brian S. Smith, PhD, Founder & Managing Partner at IA Business Advisors, Author of The “I” in Team Series of books

  • “For years we have heard the word “frictionless” thrown around recklessly. David Avrin has given us an actionable, common-sense roadmap to drive loyalty by dramatically improving the entire customer experience."

    Bryan Anderson, CEO, Captivated

about the author

David Avrin, CSP, Global Speaking Fellow, is president and chief evangelist of The Customer Experience Advantage, LLC, a USA-based CX and brand consultancy. David is a popular international keynote speaker, strategic consultant, podcast host and author of six business books published in five languages.

With audiences and clients in 27 countries on six continents, David Avrin has worked and spoken for entrepreneurs and organizations across American and in: Singapore, Bangkok, London, New Delhi, Monte Carlo, Barcelona, Manila, Sydney, Buenos Aires, Abu Dhabi, Belfast, Antwerp, Toronto, Bogota, Mumbai, Johannesburg, and Dubai.